학술논문
K- Forest Therapy: Brand Equity Perspectives
이용수 7
- 영문명
- K- Forest Therapy: Brand Equity Perspectives
- 발행기관
- 한국상품학회
- 저자명
- 한경미 신원섭
- 간행물 정보
- 『상품학연구』제41권 제4호, 7~16쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2023.08.31
4,000원
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국문 초록
영문 초록
This study is based on the concept of Korean Forest Therapy, “Activities to improve the human body’s immunity and health by utilizing various elements of nature such as fragrance and scenery” (Forest Culture and Recreation Act, Article 2, Korea Forest Service 2005). In the wellness era, a future policy study of sustainable K- Forest Therapy from a brand equity perspective was adopted. Accordingly, research was conducted on creating therapeutic forest spaces and developing forest therapy programs through training professional forest therapeutic instructors based on the legalization of scientific Korean forest which is receiving attention as Hallyu cultural products in the global market has spread. Due to rapid urbanization, people seek solutions to mental illness and stress in forests. Studies have reported that nature-based green environment activities have positive effects on health and well-being. Such activities can heal chronic diseases and help improve emotional stability and immunity. Therefore, in this study, through the unique cultural background of Korean forest therapy and sustainable forest therapeutic legislation, it is a high-quality forest therapy in which perceptual awareness, quality, CSR, origin, social image, and creativity are gathered, which are necessary factors for Korean wave forest brand equity.
목차
Ⅰ. Introduction
Ⅱ. Hallyu Forest Therapy Legislation
Ⅲ. Discussion and Conclusion
Reference
해당간행물 수록 논문
- The Future of K-Fandom: Strategies for Achieving Digital Leadership in the Virtual World
- The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance
- A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island
- A Study of the Diffusion of Hallyu in South America
- 한류문화의 지속가능성 제고에 관한 연구
- Future of Hallyu: Hallyu 5.0
- K-스크린골프산업에서 스크린골프장 관계마케팅 전략과 재방문 의사의 관계에서 고객만족의 조절효과 연구
- Is the Hallyu Truly Global? A Country Branding Perspective
- ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
- K-Games to Be Korean Wave: Its Cultural And Artistic Significance
- Effects of the Cultural Appropriation on the Country of Origin Effect: Focusing on the Difference between International Students vs. Local Fans
- 한국 웹툰 플랫폼의 섬네일 특징이 웹툰 선택에 미치는 영향
- K- Forest Therapy: Brand Equity Perspectives
- The Origins of K-Pop: Hyangga
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