학술논문
ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
이용수 49
- 영문명
- ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
- 발행기관
- 한국상품학회
- 저자명
- 김지은 서용구 전미나
- 간행물 정보
- 『상품학연구』제41권 제4호, 41~50쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2023.08.31
4,000원
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국문 초록
영문 초록
Owing to the influence of COVID-19, e-commerce has become a global trend, and K-shopping platforms that provide fast and easy non-contact commerce between producers and consumers, such as Coupang and Kurly, have grown rapidly. By 2022, the e-commerce penetration rate in Korea's retail market was 37%, and the online shopping transaction volume was over 209 trillion Korean won (KRW). This study examined consumer perceptions of ESG aspects related to early morning deliveries of fresh food by the e-commerce platforms Coupang, Kurly, and SSG.com. Specifically, we collected the from Naver, Daum (blogs, cafés, and the web), and Google (the web). To collect data from the three portal sites, we conducted three rounds of searches using ESG and the names of the three e-commerce platforms (Coupang, Kurly, and SSG) as keywords. Frequency Analysis, TF-IDF Analysis, Centrality Analysis, CONCOR and Faction Analysis methods were used for analysis. Based on the results of text mining analysis for each platform, we have identified three characteristics of ESG management in K-shopping platforms: (1) reflecting points of difference based on core competences in their ESG activities, (2) implementing authentic and sincere ESG activities, and (3) seeking future-oriented ESG activities that can contribute to the entire industry.
목차
Ⅰ. Introduction
Ⅱ. K-Shopping and ESG
Ⅲ. Research Methods
Ⅳ. ESG Competences of K-shopping Platforms
Ⅴ. Conclusions
Reference
해당간행물 수록 논문
- The Future of K-Fandom: Strategies for Achieving Digital Leadership in the Virtual World
- The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance
- A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island
- A Study of the Diffusion of Hallyu in South America
- 한류문화의 지속가능성 제고에 관한 연구
- Future of Hallyu: Hallyu 5.0
- K-스크린골프산업에서 스크린골프장 관계마케팅 전략과 재방문 의사의 관계에서 고객만족의 조절효과 연구
- Is the Hallyu Truly Global? A Country Branding Perspective
- ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
- K-Games to Be Korean Wave: Its Cultural And Artistic Significance
- Effects of the Cultural Appropriation on the Country of Origin Effect: Focusing on the Difference between International Students vs. Local Fans
- 한국 웹툰 플랫폼의 섬네일 특징이 웹툰 선택에 미치는 영향
- K- Forest Therapy: Brand Equity Perspectives
- The Origins of K-Pop: Hyangga
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