학술논문
식용 가능한 친환경 촉감놀이 재료의 고객 경험에 대한 탐색적연구
이용수 51
- 영문명
- An exploratory study of the customer experience of edible, eco-friendly tactile playmaterials
- 발행기관
- 한국서비스디자인학회
- 저자명
- Chaeyoung Lee Jeongyeon Lee
- 간행물 정보
- 『한국서비스디자인학회 학술대회자료집』2023년 봄학술대회 발표집, 48~54쪽, 전체 7쪽
- 주제분류
- 예술체육 > 미술
- 파일형태
- 발행일자
- 2023.06.24
4,000원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
본 연구는 유아들을 대상으로 한 촉감놀이를 위한 식용 클레이 제품을 상품화하는 서비스디자인 프로
젝트의 탐색적 연구이다 저출산 현상이 지속되는 가운데도 . 유아 완구 시장은 성장세를 보이고 있으
며, 부모들은 안전성을 가장 중요한 선택 기준으로 고려하고 있다. 연구에서는 유아의 촉감놀이와 창
의성 증진, 부모의 놀이 참여에 대한 선행 연구를 분석하였고, 실제 제품을 활용한 사용자 연구를 통
해 주요 고객 타겟의 사용행태와 니즈를 파악하였다. 연구 방법으로는 맥락적 인터뷰, 참여관찰, 포커
스 그룹 인터뷰 등을 사용하여 사용자의 경험을 퍼소나 모델링을 통해 부모와 아동간의 상호작용과
놀이방식을 중심으로 고객을 유형화하였고 이를 중심으로 고객여정맵을 실시하여 아이디어 도출을 통
해 문제점과 개선 아이디어를 도출하였다. 연구 결과는 안전한 촉감놀이를 위한 인사이트를 제공하며,
이를 토대로 다양한 비즈니스 기회를 모색할 수 있다.
영문 초록
This is an exploratory study of a service design project to commercialize an edible clay
product for tactile play for toddlers. The market for baby toys is growing even as the birthrate
continues to decline, and parents consider safety to be the most important selection criterion. In
this study, we analyzed previous research on tactile play and creativity in infants and parental
involvement in play, and conducted user research using actual products to understand the usage
behavior and needs of key customer targets. As a research method, we used contextual
interviews, participant observation, and focus group interviews to persona model the user's
experience to categorize customers based on parent-child interaction and play style, and
conducted a customer journey map to derive problems and improvement ideas through idea
generation. The results of the study provide insights into safe tactile play, which can be used to
explore various business opportunities.
목차
키워드
해당간행물 수록 논문
- DO TYPES OF MEETING PLANNER REALLY HAVE AN IMPACT ON DMCF S RELATIONSHIP MARKETING? CLUSTER ANALYSIS ON RELATIONSHIP MARKETNG INVESTMENT
- 4th Industry Platform Regional tourism competitiveness based on local information provision
- Research on the Development of Aeronautical Sports Tourism in Zhenjiang City of China under the Background of n Supply-side Reform
- Trust in medical tourism vs trust in medicine: Conceptual framework
- The Underlying Dimensions of Tourist Misbehavior
- 한국서비스디자인학회 2023년 봄학술대회 발표집 목차
- A study of Chinese Tourist5s Shopping Behavior and Loyalty The Case Study of South Korea
- Stakeholder Integration, Stakeholder Pressures and Implementation of Corporate Sustainability Practices: Evidence from China Hospitality Industry
- Construction and Application of Artificial Intelligence in Sports Tourism Experiment Teaching
- Modular Construction in the Las Vegas Hospitality Industry: Lessons Learned
- Assessing Predictive Validity of Multidimensional and Unidimensional Measures of Involvement in Tourism Research
- Exploration of how customers perceived value through SPA experiences- specific within China
- Citizen and Tourists Behavior Change through “Suroboyo Bus” as Eco- Friendly Tourism Transportation
- The impact of Servicescape on Customers5 Service Experience: Focusing on authenticity and exoticism in an ethnic restaurant
- The DMZ “Peace Trail” Project: Examining the impression foreigners have towards the newly opened hiking routes
- The impact of tourism-related stress on residents5 emotional solidarity and the quality of life
- Global dissemination of scholarly tourism outputs from 1960 to 2018: Evidence from Korea
- Lead-lag effects associated with Incremental Historical Volatility of Inbound Tourism of South Korea depending on Military Threat Types by DPRK
- Gravity Model Based Analysis of Tourism Economic Connections in Yellow River Golden Triangle Region in China
- We Want Nice Customers! Empathy and Server Disclosure as Antecedents of Customer Citizenship Behavior
- Hospitality Students5 Intercultural Communication: Effect of Cultural Intelligence and Core Self-Evaluations, and Ethnocentrism
- Research on Outdoor Sports and Environmental Sustainable Development Based on Symbiosis Theory
- Stakeholder collaboration and sustainable ecotourism development nexus in developing countries: Evidence from Southern Ethiopia
- Indonesia Civil Aviation Industry Introduction and Prospect
- Intention to reuse of high-end hotels in Seoul - online opinion mining
- Dyadic Host-Guest relationship in the Sharing Economy
- CFA Model and Service Quality, Customer Satisfaction and Loyalty: The Example of Four and Five Star Hotel Restaurants in Jordan
- The Effect of Baidu Netdisk Channel on Travel Motivation and its Consequences for Chinese Tourists
- UNESCO-listed heritages are less attractive than casinos in Macau: A spatial hedonic analysis of Airbnb prices
- Linking Idol Attachment to Sense of Place: Application of Attachment Theory
- “Like fine wine!”: Senior models5 perspectives on serious leisure and successful aging
- Factors influencing Consumer Acceptance of Laver: Application of Construal-Level Theory
- Understanding tourists5 local food consumption value according to socio-demographics
- Macao Tourists5 Perception towards Vegetarian Restaurants & Vegetarian Food in Catering Services - The Case of Generation Y & Z
- Transformation and Development of Gastronomic Image: Study of Macao being elected as UNESCO Creative Gourmet City - Perspectives from the Millennials
- 식용 가능한 친환경 촉감놀이 재료의 고객 경험에 대한 탐색적연구
- 위치 정보를 사용자의 맥락 정보로 활용한 음식점 추천 서비스 컨셉 제안
- 자율 주행 차량의 사고 예방을 위한 통합 알림 시스템 제안-운전자 부주의로 인한 사고를 중심으로-
- 서비스디자인프로세스를 활용한 크리에이터 굿즈 제작을 위한 사용자-공장 매칭 프로세스 제안
- 온∙오프라인을 잇는 네컷사진 기반 커뮤니케이션 서비스 제안 -서비스 디자인 방법론을 중심으로-
- Service Design of Community Fruit and Vegetable Smart Vending Machine Based on User Touchpoint
- Research on Product Service Design of Unmanned Self-service Coffee Machine Based on Scenario Thinking and SAPAD
- Festival Tourist Attendees5 Loyalty: The Role of Involvement
- A Study on Effects of Information Characteristics of E-WOM on Attendee’s Attitudes and Behavior Intention in Exhibition and Convention : Moderating Effect of Reputation
- Motivation of College Students1 Sports Tourism Participation in Shanghai: Probing Gender Differences
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!