패스트푸드점의 물리적환경이 만족과 재방문에 미치는 영향

• 영문명: Impacts of Fast Food Restaurant's Physical Environment on Customer Satisfaction and Return Visit
• 발행기관: 관광경영학회
• 저자명: 김동준 박오성
• 간행물 정보: 『관광경영연구』제15권 제4호, 1~21쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this study is to identify the effect of physical environment of a fast food restaurant on customer satisfaction and return visit. The questionnaire was distributed over a three weeks period from May 2nd to 23rd of the 150 distributed questionnaire 138 copies were used in the analysis. The results of the study were as follows. First, it was found that perception of customers regarding physical environment of a fast food restaurant are indoor character, cleanliness and convenience. Second, it appeared that physical environment of a fast food restaurant had partially an influence on customer satisfaction and return visit. To put it concretely, the factors of cleanliness and convenience had an influence on customer satisfaction, the factor of convenience had an influence on return visit. Third, it also indicated that customer satisfaction had an influence on return visit. Through this, it is proved physical environment is a very important variables that can sustain customer continuously. They have to invest their resources more efficiently making changes to physical environment to increase the customer satisfaction and return visit.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Fast Food Restaurant Physical Environment Customer Satisfaction Return Visit