관광지이미지와 자아이미지의 일치가 관광자 만족과 행동의도에 미치는 영향 연구

• 영문명: The influence of tourist satisfaction and behavior intention through congruity for destination image and self image: Focused on Jeju Island
• 발행기관: 관광경영학회
• 저자명: 한금희 선진영
• 간행물 정보: 『관광경영연구』제13권 제3호, 177~197쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

The purpose of this study is to verify both destination image and tourists' self image congruence on the tourists' satisfaction and behavioral intention. In order to accomplish this purpose, existing theories and literature review were studied. Based on this review, a questionnaire was developed to identify the connections among different variables. There are 4 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 14.0. Respondents who are over 16 years old and have visited Jeju Island were selected for this research. The data were collected for one month from July 20th to August 20th in 2008. Our findings indicate that both arousal and pleasantness in actual self congruence and ideal self congruence have strong influence on the tourists' satisfaction. And the tourists' satisfaction, in turn , influence tourists' revisit intention and recommendation intention. This study is meaningful in that marketer can utilize more segmented marketing strategies for potential tourists who have similar image to destination image.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구가설 및 조사의 설계

Ⅳ. 측정분석 및 연구결과

Ⅴ. 결론 및 시사점

키워드

Destination image Self image Congruence Behavior intention