축제 자원봉사자의 참여동기와 참여만족도에 관한 연구

• 영문명: A study on Participation Motivation and Participation Satisfaction of Festival Volunteers: Focused on 2008 Jeju Multi-Cultural Festival
• 발행기관: 관광경영학회
• 저자명: 조문수 노경국 오상운 박시사
• 간행물 정보: 『관광경영연구』제13권 제3호, 133~153쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

This study analyzes festival volunteers’ participation motivation and satisfaction in order to establish festivals as an alternative tourism product and promote Jeju into a competitive tourist destination. In particular, it aims to seize and suggest on how the festival volunteers’ participation motivation factors have an influence on their satisfaction. Moreover, it also aims to contribute to raise the practical efficiency of local festivals, providing event producers with effective planning methods for local festivals and local government officials with volunteer managing methods. Survey was conducted from 23rd to voth May 2008 by the 2008 Jeju Multi-Cultural Festival volunteers and 80 volunteers completed it out of v5 volunteers in total. As a result of the examination, the more they considered internal growth motivation than other factors, the lower their satisfaction on aptitude and interchange was. Festival initiatives should emphasize the educational aspect and make efforts so that volunteers can have opportunities and experiences for self-growth and get a variety of knowledge and information, through taking part in festivals.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 연구모형

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Festival volunteers Participation motivation Participation satisfaction Multi-Cultural festival