국외골프상품 선택속성과 고객행동 연구

• 영문명: A Study on the Outbound Golf Tour Commodity Attribute & Customer Behavior
• 발행기관: 관광경영학회
• 저자명: 유기석 최윤근
• 간행물 정보: 『관광경영연구』제13권 제1호, 71~94쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.03.31

영문 초록

Although customer`s desire for traveling in association with golf is high as well and many studies associated with sports tourism have made noticeable progression thus far, but there has not been any study on the development and the improvement of a distinctive item so called golf tour. Therefore, this study examines and analyzes effects of golf tour customers attribution selection, customer satisfaction and customer response on targeting customers of golf tour in outbound. The major findings obtained from this study were as follows; First, as a result obtained from the analysis of each variable on the outbound golf tour attribute selection according to the demographic information of golf tour customers all factors shows statistically differences except number of experience. Second, according to the result of regression analysis to examine the effect of attribute selection of golf tour influences upon customer satisfaction, accessory service factor influenced to customer satisfaction. Third, according to the result of regression analysis to investigate the effect of customer satisfaction influences upon customer response, customer satisfaction has significantly a positive effect on customer response. The study addresses key relationships between attribution selection of golf tour customer in outbound, customer satisfaction and customer response and thus, establishment of marketing strategy is necessary to obtain new golf tour customers and to attract customers continuously on the basis of obtained results.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 조사설계

Ⅳ. 자료 분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Golf tour Customers attribution selection Customer satisfaction Customer response Customer Behavior