체험경제의 비판적 검토

• 영문명: A Critical Review of the Experience Economy
• 발행기관: 관광경영학회
• 저자명: 차길수
• 간행물 정보: 『관광경영연구』제18권 특별호, 299~318쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

Pine and Gilmore have become known for their notion of “The Experience Economy.” They described experiences as a fourth distinct economic offering, and the experience economy as the next economy following the most recent service economy. Given this background, the purpose of this study is to review the experience related research literature on the emergence of the experience economy. Study findings, based on consumer behavior and happiness research literature, indicate that the notion of “The Experience Economy” amounted to a prescient rearticulation and substantial development of the experiential component of consumption of goods and services in consumer behavior research. Although experiential aspects of goods and services proved to be important in customer satisfaction and happiness, there is little chance to emerge the experience economy. Study findings implies that the future success of service firms depends on how to create and mange memorable experiences to differentiate their services in an increasingly competitive world.

목차

Ⅰ. 서론

Ⅱ. 체험경제 관련 연구 검토

Ⅲ. 체험경제의 비판적 검토

Ⅳ. 결론

참고문헌

키워드

Experience Economy Customer Experience Experiential Purchase Consumer Behavior