해외여행목적지별 여행상품의 선택속성과 여행객특성

• 영문명: The Selection Attributes of Travel Product and The Travelers' Characteristics in accordance with Oversea's Travel Destinations
• 발행기관: 관광경영학회
• 저자명: 김권수 윤종운
• 간행물 정보: 『관광경영연구』제18권 특별호, 21~39쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

This study was designed to identify the selection attributes of travel product and the travelers' characteristics in accordance with oversea's travel destinations. A total of 27 selection attributes were identified and 7 travelers' characteristics(gender, age, education, income, occupation, social status, and marage state) used. Oversea's travel destinations were divided into 7 regions(South Pacific, Southeast Asia, Europe, the Americas, Japan, China, and India). By cluster analysis 5 groups were gained, by frequency analysis the travelers' characteristics of each group were identified and by ANOVA each group's selection attributes of travel product were compared with the others'. According to the results of analysis, travel product development strategies for 7 oversea's travel destinations were suggested.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Selection Attribute Travel Product Travelers' Characteristics Oversea's Travel Destinations