한국의 국가이미지가 의료관광 구매의도에 미치는 영향 연구

• 영문명: Effect of National Image of Korea on Purchasing Intention for Korean Medical Tourism
• 발행기관: 관광경영학회
• 저자명: 하경희
• 간행물 정보: 『관광경영연구』제20권 제1호, 23~45쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.01.31

영문 초록

Recently many countries pay attention to the medical tourism because of its economic effect and the Korean government also have made various efforts to activate Korean medical tourism such as designation of the medical tourism industry as the one of five high-value service industry of country. China medical tourism industry is growing gradually and becoming the largest tourism market of the world with the rapid growth of economy and rising of the national income of China. On the other hand, the volume of chinese visiting Korea is extending rapidly due to the positive images and enhanced status according to the various media attributed by the Korean Wave. The most of the central and local government, the related institutions and the enterprises are trying to induce the chinese tourists. So, the purpose of the research is to suggest the strategies to activate the medical tourism industry through the analysis of the relation between the Korean national image such as economic-technical image, social- cultural image, people image of Chinese and the purchasing attention for medical tourism.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Medical tourism National image Economic-technical image social-cultural image People image Purchasing intention