관광지 식당 식음료 서비스의 교육효과

• 영문명: Educational Effects on the Service Provider in Restaurant at Sightseeing Spot: For Gongju and Buyeo
• 발행기관: 관광경영학회
• 저자명: 전주형 임연우
• 간행물 정보: 『관광경영연구』제21권 제1호, 247~269쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.01.31

영문 초록

This article examines the effects of education before and after service training for the restaurant employees. The effect of education was analyzed by the causal relationship between service quality and service satisfaction and re-visit. As the results of analysis: First, service quality before service training did not affect customer satisfaction. However, after service training, physical evidence and employee service factor affected customer satisfaction. Second, the effect of service quality on re-visits was found to be influenced by physical evidence factors before and after service training. Third, service satisfaction has the same effect on re-visits. Fourth, case studies show that new opportunities are provided through service training, but the conditions for improving substantiality of employee service quality are not good. The implications are as follows. First, the effects of service education were found in physical evidence and employee services. Second, the physical environment is the factor that increases restaurant service quality and increases re-visit. Third, the limits of small businesses in the alley market appeared.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Restaurant at Sightseeing Spot Service Education Service Quality Customer Satisfaction Re-visits