여행업의 환경불확실성과 직무만족 간의 관계 연구

• 영문명: The Structural Relationship among Environmental Uncertainty and Job Satisfaction in the travel businesses
• 발행기관: 관광경영학회
• 저자명: 박승영 김희성
• 간행물 정보: 『관광경영연구』제21권 제1호, 69~90쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.01.31

영문 초록

This study aimed to examine empirically the structural relationship among environmental uncertainty, market orientation, marketing innovation and job satisfaction to show the theoretical and managerial implications to the travel businesses. Two-stage structural equation model were carried out for analyses using SPSS WIN 22.o. this study extended the measurement of market orientation to measure both responsive market orientation and proactive market orientation. According to verification of hypothesis suggested by the research model, there is a positive impact of market orientation on travel agency’ marketing innovation and the employee’s job satisfaction in the environmental uncertainty. the implications of theses findings show the effectiveness of the innovation activities of a travel businesses can be enhanced through the adoption of market orientation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계 및 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Environmental Uncertainty Market Orientation Marketing Innovation Job Satisfaction