Q-방법론을 적용한 항공사 객실승무원의 이미지 유형 분석

• 영문명: Typological Analysis on The Images of Flight attendants Using Q-Methodology
• 발행기관: 관광경영학회
• 저자명: 이주양 박윤미 장필식
• 간행물 정보: 『관광경영연구』제22권 제6호, 331~351쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this study was to investigate the types of images of flight attendants using Q-methodology. 29 Q-statements were selected as the Q-sample through the processes of review of research articles and interviews with international flight attendants in Korea and the professors who work in the airline service department at university. 37 people who have air travel experience within recent 1 year were invited as the P-sample. The findings are as follows. The images of contracted flight attendants perceived by passengers were classified as 3 types. The first type was “polite and considerate attitudes”, the second one was “flight attendants' external appearances”, the third type was “friendly attitudes and business ability”. The significant differences found in the subjective structure of flight attendants. Based on the results of analysis, it discusses the strategies to empower and make a more professional image of flight attendants. It also delivers administrative and practical implications.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

키워드

Q-Methodology Typological Analysis Flight Attendants Types of Images