관광상품 지각에 의한 관광목적지 평가

• 영문명: Assessment on Tourist Attractions Based on the Visitor’s Perception on Destination Product: With Emphasis on Japan and China Markets
• 발행기관: 한국관광학회
• 저자명: 장병수 변우희
• 간행물 정보: 『관광학연구』제28권 제1호, 83~107쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

In this study, Writers present strategic alternatives that may meet the needs of tourists by recognizing the preliminary tasks with regard to the increase in number of visitors and by performing evaluation on tourist spots which could help themselves position inbound tour market. With the result of the Importance-Performance analysis for the assessment on tourist attractions, the mean difference between pre- importance on destination product hardware/software and post- performance showed positive correlation, while Japanese and Chinese markets showed opposite figures. In this respect, one can affirm that the regular assessment on tourist attractions purchased by the visitors from different markets should be performed to develop target-oriented tour packages that meet the needs of various visitors from different parts of the world.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 설계

Ⅳ. 관광목적지 평가 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

관광목적지 IPA 관광상품 지각 중요도 실행도