포스트관광객의 리얼리티 프로그램 시선(gaze)이 아웃도어레크리에이션 의사결정과정에 미치는 구조적 관계분석

• 영문명: The Structural Relationships between the Post Tourist’s Gaze and their Outdoor Recreation Participation on Decision Making Process
• 발행기관: 한국관광학회
• 저자명: 김진옥 김남조
• 간행물 정보: 『관광학연구』제38권 제5호, 159~183쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This study aims to examine how a tourist's 'post-gaze' in TV reality programs can influence their decision-making process to engage in the participation of outdoor recreational activities, and to investigate the structural relationship link between these two entities. In order to analyze the decision-making process, a model of goal-directed behavior, including the factor of weather influence on the structural equation method, were adopted. An on-site survey collected 403 samples for analysis. Results from this study found that prior experience, and family affection, have a statistically significant effect on attitude. In addition, attitude, subjective norm, positive anticipated emotion, and negative anticipated emotion, all have a significant effect on desire. While perceived behavioral control does not have significant effect on desire, it has significant effect on behavior intention. Desire was shown to have a great effect on behavior intention.

목차

I. 서론

II. 문헌연구

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

포스트 관광객의 시선 날씨영향 아웃도어 레크리에이션 목표지향적 행동모델 Post tourist gaze Weather influence Outdoor recreation Model of goal-directed behavior