지역이미지와 관광캐릭터의 관계

• 영문명: The Relation between Local Images and Tourism Characters: A Semiotic Analysis of Gyeongju City Characters
• 발행기관: 한국관광학회
• 저자명: 탁정은 김규호 김진훈
• 간행물 정보: 『관광학연구』제37권 제7호, 307~327쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

The fever of local cultural tourism as an attempt to activate local economy and culture using local cultural elements has been led to the movement to increase the effects of advertisement using characters. In this regard, it was attempted to investigate the issue from the aspect that in the use of characters to activate local tourism, there should be an understanding of characters that are visual language from fundamental aspects instead of blindly introducing characters 'just imitating others.' The purpose of the study based on the recognition of the necessity is to investigate the relation between local images and tourism characters as an attempt to have profound understanding of cultural tourism software. As a qualitative method, in particular, a semiotic method was adopted in the actual analysis of the meanings of tourism characters. The study results showed that tourism characters symbolically reflect local images. However, the character analysis revealed a problem and complementary points due to the weak or ambiguous symbolism between local images and tourism characters. Hence, the attractions and symbolism of tangible and intangible materials will need to be enhanced with efforts in resource maintenance and advertisement.

목차

I. 서론

II. 지역이미지와 관광캐릭터

III. 경주지역 관광캐릭터에 대한 기호학적 분석

IV. 결론

참고문헌

키워드

관광캐릭터 지역이미지 기호학적 분석 문화관광 Tourism characters Local images Semiotic analysis Cultural tourism