캠핑장의 쓰레기 분리배출 행동의도 분석

• 영문명: Analysis on the Behavior Intention of Separating Garbage Discharged in Camping Site: Focusing on Interaction Effects in High Order Factor TPB Model
• 발행기관: 한국관광학회
• 저자명: 유광민 김남조
• 간행물 정보: 『관광학연구』제37권 제7호, 149~170쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

This study was to seek the management strategy for the separating garbage discharged in camping site, investigating the interaction effect between sub-component constructs in high order factor the TPB model, which deals with attitude and subjective norms, PBC as the concept of multiple variable. High order factor TPB model is the appropriate model to understand behavior intention than the previous TPB model, because high order factor TPB model has a high explanatory power and attitude, subjective norms, PBC is not single construct, but multiple construct variable. And according to interaction effects between sub-component constructs, perceived difficulty and injunctive norm reduce the impact of instrumental attitudes on behaviour intention. This study suggest that to make low perceived difficulty level and reinforce instrumental attitude is the effective management strategy of separating garbage discharged intention. In the future research, it need to examinate interaction effects using high order factor TPB model for further detail understanding about behavior and intention.

목차

I. 서론

II. 이론 고찰

III. 연구방법

IV. 분석

V. 결론

참고문헌

키워드

계획행동이론 고차요인구조 계획행동이론 쓰레기 분리배출 상호작용효과 TPB High order factor TPB Separating garbage discharged Interaction effect