스마트폰 관광정보 서비스 사용자의 자기효능감 수준에 따른 서비스품질과 사용자 만족간의 관련성 연구

• 영문명: The Effects of Service Quality by Smart Phone Tourism Information on User Satisfaction: Centering on The Moderating Effects of Self-Efficacy
• 발행기관: 한국관광학회
• 저자명: 김용일 박한수
• 간행물 정보: 『관광학연구』제37권 제4호, 141~162쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.05.31

영문 초록

The Purpose of this study was to identify the effects of service quality by a Smart Phone Tourism Information on user satisfaction and the moderating effects of self efficacy through hierarchical regression analysis. A survey was conducted from June 1 to July 20, 2012. A total of 410 questionnaires were collected. Excluding missing questionnaires, 332 usable questionnaires were analyzed. The results of this study are as follows: Firstly, it was found that factors of service quality by Smart Phone Tourism Information are efficiency, functionality, information quality, customer service, ubiquitous accessibility, reliability. Secondly, all of the service quality factors had a positively significant influence on user satisfaction. Particularly, efficiency had the most significant impact on user satisfaction and followed by information quality, functionality, customer service, reliability. However, ubiquitous accessibility was not statistically significant. Thirdly, user self efficacy showed the buffering interaction effect between functionality and user satisfaction. However, user self efficacy showed the antagonistic interaction effect between ubiquitous accessibility and user satisfaction. The theoretical and practical implications and the limitations were discussed.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증연구

V. 결론 및 시사점

참고문헌

키워드

스마트폰 관광정보 서비스 서비스품질 사용자 만족 자기효능감 Smart phone tourism information service Service quality User satisfaction Self-efficacy