관광상품 소비경험에서의 감성 단어의 연구

• 영문명: A Study of Emotional Words in Sightseeing Goods Consuming Experience
• 발행기관: 한국관광학회
• 저자명: 金鍾勳 朴銀夏
• 간행물 정보: 『관광학연구』제35권 제7호, 211~230쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The importance of emotion in tourism experiences has been widely discussed in many previous researchers. However, to date, not many study actually investigated the emotion related words that people use when they describe their tourism experiences. This study examined the emotional words that Korean people use when they explain their tourism experiences in three steps. First, from the 434 Korean emotion related words, 125 words were extracted by three researchers. Then, the 125 words were categorized into 61 negative emotional words and 65 positive emotional words based on a survey of 300 respondents. Finally, the most representative 49 emotion related words(25 negative and 24 positive) were selected out of the 125 words. After finalizing the emotional words list, the 49 emotional words were compared with Richins(1997) scale of emotional expression. The 49 emotional words were also classified into three categories according the three phases of a travel.

목차

I. 서론

II. 이론적 배경 및 선행연구의 정리

III. 연구의 방법

IV. 분석 결과

V. 논의

참고문헌

키워드

감성 소비경험 감성단어 Emotion Consumption experience Emotion word