관광객 소비지출 의사결정의 합리성

• 영문명: The Rationality of Tourists Consumption Expenditure Decision Making: A Sample of Tourists Visiting Jeju Island
• 발행기관: 한국관광학회
• 저자명: 鄭五鉉 高東完
• 간행물 정보: 『관광학연구』제35권 제7호, 31~50쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The rationality of tourists' expenditure decision making has been a controversy in the field of tourism and behavioral economics. Using a sample of tourists visiting Jeju island, this study examined whether tourists' expenditure decision making is rational or irrational. Particularly, this study separately examined each of the three different types of the tourists' consumption expenditures: food and beverage, transportation and lodging, and cultural and entertainment. Date were conveniently collected from 150 tourists of Jeju island at a rental car shop on June 2011. In order to test the rationality of the tourists's expenditure, the respondents were asked about their expected and real expenditure on the three different types of expenditure before they rented a car and when they returned the car. Results showed that tourists consumption expenditure decision making could be characterized by both rationality and irrationality. Overall, the tourists were likely to spend their expenditure rationally. However, in terms of the entertainment & shopping items, the respondents were likely to spend their expenditure irrationally.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

관광객 소비지출 의사결정 합리성 경제학의 합리성 행동경제학의 비합리성 Tourists consumption expenditure Rationality of decision making Rationality of economics Irrationality of behavioral economics