문화관광 해설서비스 이용자와 비이용자간 문화유산체험 및 만족도 차이

• 영문명: Cultural Heritage Tourists' Experience Realms and Satisfaction between Users and Non-Users Cultural Tour Guides' Interpretation Service: Applications of Multi-Group Analysis and Latent Mean Analysis
• 발행기관: 한국관광학회
• 저자명: 崔貞子
• 간행물 정보: 『관광학연구』제35권 제7호, 11~30쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

Drawing upon the four realms of the experience economy of Pine and Gilmore(1998), this study examined the structural relationships between cultural heritage tourists' experiences, their evaluation on the quality of experience, and overall satisfaction. It also explored the mean and path parameter differences between users and non-users of culture tour guides' interpretation service. Results of a structural equation model analysis indicated that the data support the relationships between the three latent factors. Results of latent mean analysis and multi group analysis also showed significant differences in the means and path coefficients of latent variables between the users and non-users of cultural tour guides interpretation service. Implications for cultural heritage marketers were also discussed.

목차

I. 서론

II. 이론적 배경 및 가설설정

III. 연구방법론

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

문화유산관광 관광객경험 경험의 질 만족 잠재평균분석 다중집단분석 Cultural heritage tourism Tourist experiences Quality of experience Satisfaction Latent mean analysis Multi-group analysis