국외여행인솔자의 리더십 특성에 관한 탐색적 연구

• 영문명: An Exploratory Study of Tour Conductor's Leadership Characteristics
• 발행기관: 한국관광학회
• 저자명: 金民柱 朴眞慶
• 간행물 정보: 『관광학연구』제34권 제1호, 213~235쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

This study was to explore the characteristic of Korean tour conductor's leadership using an in-depth interview technique. 10 tour conductors' who have more than four year work experiences were conveniently selected and in-depth interviewed from July 2008 to January 2010. Results indicate that the tour conductors' leadership was inclined to be merchandised by the package tourists. Results also showed that the tour conductors had no choice but to provide customer-orientated servant leadership to the package tourists mostly because they had low status and did not have legitimate power. For this reason, the tour conductors used asymmetric information to control the package tourists. This study suggests that tour conductors need to protect package tourists from local guide's undue influence because local guides ask for shopping and option to the package tourists.

목차

I. 서론

II. 선행연구 고찰

III. 연구방법 및 연구 참여자의 특성

IV. 연구 결과

V. 결론

참고문헌

키워드

국외여행인솔자 상품화된 리더십 섬기는 리더십 정보의 비대칭성 은폐된 리더십 Tour conductor Merchandised leadership Servant leadership Asymmetric information Concealed leadership