전통시장 관광활성화를 위한 시장조직 내부요인에 관한 연구

• 영문명: A Study on the Internal Factors for Traditional Market Revitalization
• 발행기관: 한국해양관광학회
• 저자명: 장정하(Chang, Jeong-Ha) 조용현(Cho, Yong-Hyeon)
• 간행물 정보: 『해양관광연구』제15권 제4호, 135~151쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

The purpose of this study is to analyze the impact of the organizational characteristics of the traditional market merchant association on organizational performance. Based on related theory and literature review, hypotheses were developed and tested. This study consists of four hypotheses: The first hypothesis relates to the causal relationship between the characteristics of traditional market merchant association and merchant association cohesion. The second hypothesis relates to the causal relationship between the characteristics of traditional market merchant association and merchant association communication. The third hypothesis relates to the causal relationship between merchant association cohesion and merchant association performance. The last hypothesis relates to the causal relationship between merchant association communication and merchant association performance. Questionnaires were distributed to 255 employees of 4 organizations. Among returned questionnaires, 240 samples were used for empirical study. In summary, All hypotheses were supported. Therefore, in order to activate the traditional market, an understanding of merchant association is primarily required. Finally, Implications and directions for future research are discussed in discussion and conclusion.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경 및 가설설정

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론과 제언

참고문헌

키워드

전통시장관광 관광활성화 조직내부요인 Traditional Market Tour Tour Revitalization Organization Internal Factor