제주지역 내 내국인 관광객의 방문횟수에 영향을 미치는 요인탐색

• 영문명: An investigation of factors influencing on the frequency of visit by domestic tourists at Jeju region: Using ordinal regressions
• 발행기관: 한국관광학회
• 저자명: 김민철 부창산 문성종 김영훈
• 간행물 정보: 『관광학연구』제32권 제3호, 339~354쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

The purpose of this study was to examine the determinants of the frequency of tourists' revisit to the Jeju region. The sample was drawn from domestic tourists visiting the Jeju region in Korea. Ordinal regression analysis was employed for this study; the independent variable was the frequency of visit. The results indicated that 'shopping and night life' among the motivation factors significantly contributed to the frequency of visit. The results also may support the development project to establish a complex shopping mall and make the entire Jeju region tax free.

목차

I. 서론

II. 이론적 배경

III. 실증분석

IV. 결론

참고문헌

키워드

제주지역 개별관광객 재방문 재방문횟수 순서회귀분석 Jeju region Individual tourist Re-visit Frequency of re-visit Ordinal regression analysis