비교문화적 관점에서의 엑스포참가자 만족도에 관한 연구

• 영문명: A study on satisfaction among Expo participants with a Cross-cultural view: Case of 2007 ASTA Destination Expo Jeju
• 발행기관: 한국관광학회
• 저자명: 임하정 홍성화
• 간행물 정보: 『관광학연구』제32권 제3호, 145~165쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This study was conducted to identify differences among the levels of satisfaction of Expo participants. Monitoring satisfaction could provide important information for the host. The researchers tried to explain crosscultural view of participants on destination attributes through ANOVA analysis. Participants from America and Europe, who had low-power distance showed the highest satisfaction level on employ service and hospitality of residents. While Asian participants showed lower satisfaction due to power distance as previous studies. Safety, which was chosen as the most influencing factor to select destination, was the most satisfying attribute among 21 variables.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 연구결과

V. 결론 및 요약

참고문헌

키워드

비교문화 만족도 개최지속성 Cross-cultural view Levels of satisfaction Destination attributes