관광지 방문 후 이미지가 관광객의 태도와 구전의도에 미치는 영향

• 영문명: The effects of destination images after visit on tourists' attitude and word-of-mouth communication
• 발행기관: 한국관광학회
• 저자명: 김홍범 장호성
• 간행물 정보: 『관광학연구』제32권 제3호, 209~229쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

Highly safe and comfortable long distance journey has become possible due to various factors in these days, so that people's interest and participation on tourism have increased, and tourism became one of the core life styles of people today. These booming trends of travel and tourism needs a careful scrutiny on how travelers and tourists have their attitudes and intentions through the perceptive image of the destinations. This paper examines the formation process of destination images based on the tourist behavior of oversea's tour, and attempts to investigate direct and indirect impact on tourist’s attitude toward destinations and the intension of word-of-mouth communication by employing the construct of cognitive and affective image about destination after visiting. The results show that there is an interrelation in terms of influences among cognitive image, affective image and tourists' attitude and the intension of word-of-mouth communications. An important implication is that it is crucial to not only equip with physical facilities and develop destinations' natural resources effectively, but also to device various events or festival-like programs for fulfilling tourists' affective image of the destination.

목차

I. 서론

II. 이론적 배경

III. 연구조사 설계

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

인지적 이미지 정서적 이미지 관광지에 대한 태도 구전의도 Perceptive image Emotional image Tourist's attitude toward destinations Word-of-mouth communication