호텔 시장지향성이 경영성과에 미치는 영향

• 영문명: The Effect of Market Orientation on Business Performance in the Hotel Industry: Focussed on the Gyeongju City
• 발행기관: 한국관광학회
• 저자명: 조원섭 손삼호
• 간행물 정보: 『관광학연구』제31권 제2호, 339~358쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

This study analyzed the relationships market orientation and business performance. To analyze the data collected from 157 respondents in the hotel industry at Gyeongju. The results can be summarized as follows. First, factor analyzed delineated three underlying dimensions for market orientation, such as customer orientation, competitor orientation and interfunctional coordination. Second, Every factor of market orientation were significantly affects business performance. Third, hotel's manager should have and maintain the ability of accurate prediction for market trend.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과의 분석

V. 결론

참고문헌

키워드

시장지향성 고객지향성 경쟁자지향성 부서간 협조 경영성과 Market orientation Customer orientation Competitor orientation Interfunctional coordination Business performance