호텔기업에서의 인터넷마케팅이 지식정보에 미치는 영향에 관한 연구

• 영문명: Impacts of Utilizing Online Marketing for Knowledge & Information Sharing Purpose in Hotel Industry
• 발행기관: 한국관광학회
• 저자명: 윤세남
• 간행물 정보: 『관광학연구』제30권 제5호, 241~256쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.10.31

영문 초록

Hotel corporations have various paths to obtain competitive competence by utilizing IT and online marketing activities. As the competition among hotels becomesserious, they wish to be better positionedby obtaining differentiated intellectual capital. In this point of view, the knowledge management becomes the critical objective in long-term development of corporation competence. The purpose of this study was to analyze the impact of utilizing online marketingon the knowledge & information sharing. To fulfill the purpose of this study, a questionnaire was prepared and total 66 hotels wereselected to participate. This study revealed that internal and external market orientations of online marketing and knowledge sharing havepositive relationship. Also, knowledge sharing through both internal and external online marketing has positive relationship with group decision making.

목차

I. 서론

II. 이론적 고찰

III. 연구의 설계

IV. 자료수집과 실증분석

V. 결론 및 시사점

참고문헌

키워드

IT기술 마케팅활동 시장지향성 지식경영 부서간 협력 Information technology Marketing activities Market intention Knowledge management Departmental corporation