아우내 역사유적의 문화마케팅 전략에 관한 연구

• 영문명: A Study of Cultural Marketing Strategy of Aunae Historic Relics
• 발행기관: 백석대학교 유관순연구소
• 저자명: 김춘식(Kim Chunsik) 김기창(Kim Kichang)
• 간행물 정보: 『유관순연구』유관순 연구 제4호, 43~64쪽, 전체 22쪽
• 주제분류: 인문학 > 역사학
• 파일형태: PDF
• 발행일자: 2005.08.29

영문 초록

With the spreading of the five-day work week, the demand for cultural fieldwork, and experiential tourism by the family unit is gradually increasing. Many tourists from the metropolitan area are rushing into the Cheonan city area with the opening of the metropolitan electric railway system in 2005, and they do not fail to visit the Aunae area. There still exist many historic relics of many figures including Patriot Yu, Gwansun in Aunae and nearby. Especially, Sundae, a special food of this area, is well-known across the nation. Also, there are several facilities and resorts for tourism and rest nearby Aunae. In order to link those environments into tourist attractions, we need to set up a strategic plan for marketing the historic and cultural relics of this area. In this paper, as a marketing strategy for the historic relics of the Aunae area, we propose that we need to construct the following things: consolidation and re- storation of the historic relics, holding Aunae Long live! festival and Sundae festival of the Aunae Market place, training the commentators of cultural in- heritance, developing and operating the field trip programs of historic relics in the Aunae area, and building a comprehensive portal site for the tourism guide.

목차

Ⅰ.머리말

Ⅱ. 아우내 지역의 역사문화자원 현황

Ⅲ. 아우내 역사유적의 SWOT 분석

Ⅳ. 아우내 역사유적에 대한 마케팅 전략

Ⅴ. 맺음말

참고문헌