주거용 가구 회사 웹디자인의 e-마케팅 연구

• 영문명: E-marketing of Web design for Residential Furniture Company
• 발행기관: 한국가구학회
• 저자명: 양세은(Se-Eun Yang) 김국선(Kook-Sun Kim)
• 간행물 정보: 『한국가구학회지』한국가구학회지 제15권 제1호, 17~25쪽, 전체 9쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2004.04.30

영문 초록

In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

목차

1. 서론

2. e 마케팅에 관한 이론적 고찰

3. 컨텐츠 현황분석

4. 분석 결과

5. 결론

6. 참고문헌