가구산업의 신제품개발 아이디어 평가모형에 관한 연구

• 영문명: A Study on the Evaluation Model of the New Product Development Ideas in Furniture Industries
• 발행기관: 한국가구학회
• 저자명: 장경희(Kyung Hee Jang) 정우양(Woo Yang Chung)
• 간행물 정보: 『한국가구학회지』한국가구학회지 제7권 제1호, 11~20쪽, 전체 10쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 1996.12.30

영문 초록

This study was conducted to understand consumers’ purchasing trend and to point up the significance of the new product development in the furniture manufacturing industries. We first analyzed the present industrial conditions and surveyed the consumer s behavior on new product ideas and its application and help the domestic furniture industries promote their new product development successfully. Furthermore, the results are expected to help them improve competitiveness. It is desirable that new product development should emphasize the quality of product in the domestic markets and the new technology and design in the overseas markets. Consumers want to buy furniture products with good functions at low prices. So the furniture manufacturers must develop new technology and d ε sign to reduce the cost and to offer various functions of the furniture. Considering the present managerial conditions of furniture industries, it would be practical to utilize the weighted evaluation model of the new product development ideas. The weighted evaluation model ranks payability, productivity and policy of th ε industry in the order of their significance (internal factors), and competitive power, sales ability, and marketability (external factors) of the furniture manufacturing industries.

목차

1. 緖論

2. 硏究 方法

3. 結果 및 考察

4. 結論

參考文獻

키워드

new product development idea evaluation model furniture industries weighted evaluation model payability competitive power sales ability marketability