Структурные и языковые особенности российской рекламы парфюмерно-косметических средств

• 영문명: The structural and linguistic characteristics of Russian cosmetics advertizing.
• 발행기관: 한국슬라브어학회
• 저자명: Пак, Сон-Гу(Park, Soung-Goo)
• 간행물 정보: 『슬라브어 연구』제20권 제2호, 69~92쪽, 전체 24쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2015.10.30

영문 초록

The article is devoted to the study of the structural and linguistic characteristics of Russian cosmetics advertizing. Advertizing of cosmetic products is turned out to be «gender-oriented», the main consumers of these products are women. The advertizing of perfume (perfume, toilet water, etc.) and cosmetics (lipsticks, creams, mascara, etc.) is primarily an appeal to the emotions: presence of emotionally expressive goods’ characteristics, an abundance of expressive constructions, emotional vocabulary, vocabulary with an estimated conative component, different kinds of tropes and figures of speech that create an overall positive impression of the imitation of spoken language – they are all distinctive «female» features. The article elaborates on structural characteristics and stylistic devices found in cosmetics advertising (phonetic, lexical, syntactic means, tropes and figures of speech).

목차

1. Введение

2. Главные составляющие рекламы косметических средств

3. Средства оформления рекламы парфюмерно-косметических товаров

4. Изобразительные средства языка в рекламе парфюмерно-косметических средств

5. Синтаксис

6. Заключение

Литература

키워드

광고 문체론 전의 음성학 어휘론 조어론 형태론 구문론 Advertizing stylistics tropes phonetics lexicology word formation morphology syntax