Study of Factors of Relationship Marketing at DIY Woodworking Workshop

• 발행기관: 한국가구학회
• 저자명: Tong Whan Chun Kwang Roul Kim
• 간행물 정보: 『한국가구학회지』제20권 제6호, 552~559쪽, 전체 8쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

While the population conducting the production-oriented leisure activity is spread, the expertly franchised types of woodworking workshop based on good organization and economic power are also undergoing rapid growth with the related industries. Such tendency needs the systemized marketing strategy for woodworking workshop industry, but most of the woodworking workshops are regarding the deal with customers as simple exchange business in the market. The factors of the relationship marketing hereupon should be constituted as basic material for the study of the relationship marketing of DIY woodworking workshop. This study was intended to select the appropriate factors for relationship marketing and to apply the related theoretical backgrounds on the basis of the preceding studies regarding the factors of relationship marketing. As the factors it was selected that service and expertise of staff under the category of the characteristics of staff, reasonable price, diversity of products and convenience of facility in woodworking workshop under the category of the customer-oriented service, and communication and favorite program under that of the relation-oriented service.

목차

Ⅰ. INTRODUCTION

Ⅱ. THEORETICAL BACKGROUND OF RELATIONSHIP MARKETING

Ⅲ. FACTORS OF RELATIONSHIP MARKETING IN PRECEDING STUDIES

Ⅳ. TECHNICAL DEFINITION OF FACTORS

Ⅵ. CONCLUSION

REFERENCE

키워드

the production-oriented leisure activity DIY woodworking workshop relationship marketing