사용자 평가를 반영한 식탁디자인에 관한 연구

• 영문명: A Study on the Dining Table Design based on User Evaluation
• 발행기관: 한국가구학회
• 저자명: 류숙희(Sook Hee Ryu) 천혜선(Hye Sun Cheon)
• 간행물 정보: 『한국가구학회지』제31권 제4호, 427~443쪽, 전체 17쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

This study analyzes online product reviews in a way that reflects users’ evaluations for dining table designs that are increasing in stature. The conclusion of the study is as follows. First, online product reviews of furniture products are judged to have a significant impact on consumers’ purchasing decisions and to be useful information for furniture design developers. Second, opinions on user assessment were classified into nine categories: durability, delivery and assembly process, cost-effectiveness, design, functionality, use of top material, color and material finish, harmony with surroundings, and safety. Third, Ikea products are preferred by users based on the purchase criteria for cost-effectiveness due to the reduction of prices through direct delivery and assembly, and they are found to have a unique tendency to purchase tables and chairs individually. In the future, it is necessary to study the design that complements the usability part of the table-top material considering the Korean food culture. Fourth, in the case of the Korean companies Livart and Hanssem, they are pushing for a diversified design strategy that differentiates quality and price by separating online and offline products. Fifth, Livart constructed a user-centered clear interface through the newly renewed online mall, showing that attention was focused on four-person tableware, online products, and low- and medium-low-end products. Sixth, Hanssem’s case focused on selling the combination of chairs, allowing users to choose the color of the top, the choice of table legs, and the design of the chair to match the user’s taste. Users who choose Hanssem products prefer ceramic products because they mainly focus on practicality, including maintenance of the table.

목차

Ⅰ. 서론

Ⅱ. 주생활 변화와 온라인 소비 문화

Ⅲ. 주요 가구산업체 마케팅 전략과 식탁디자인 개발동향

Ⅳ. 식탁 구매후기를 통한 사용자평가 분석

Ⅴ. 결론

참고문헌

키워드

dining table design user evaluation online product reviews