국내 홈퍼니싱 산업의 발전 방안에 관한 연구

• 영문명: A Study on the Development Plan of Domestic Home Furnishing Industry
• 발행기관: 한국가구학회
• 저자명: 김상권(Sang Kwon Kim)
• 간행물 정보: 『한국가구학회지』제29권 제4호, 228~244쪽, 전체 17쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2018.01.30

영문 초록

With IKEA’s entry into Korea and changing lifestyles, the domestic furniture, distribution and fashion industries are scrambling to enter the home market. Additionally, the domestic home furnishing market size is expected to grow rapidly to about 18 trillion Korean won in 2023. Major furniture companies such as ‘Hanssem’ and ‘Hyundai Livart’ have opened a large specialty store to build a variety of home furnishing accessories to complement furniture sales. Distributors such as ‘Shinsegae’, ‘Lotte’, and ‘Hyundai Department Store’ are also focusing on the home furnishing market as a new business that can complement stagnant flagship businesses. Therefore, large stores are continuously expanding based on the existing nationwide distribution network. In particular, with the successful entry of IKEA into Korea, the home furnishing market is engaged in fierce competition between domestic and foreign companies to dominate the market. Also, the furniture industry, which is the center of the domestic home furnishing industry, is domestic demand, led by large and small businesses. Therefore, it is losing its competitive edge as it is located between low-cost imports with low labor costs and expensive imports focusing on design and function. Therefore, this study is designed to research and present development methods to strengthen the competitiveness of domestic companies in the home furnishing industry.

목차

Ⅰ. 서론

Ⅱ. 홈퍼니싱의 개념 및 시장성장 배경

Ⅲ. 홈퍼니싱 시장분석 및 추이

Ⅳ. 국내 홈퍼니싱 기업 현황 및 전략

Ⅴ. 해외 홈퍼니싱 기업 현황 및 전략

Ⅵ. 국내 홈퍼니싱 산업 변화의 흐름과 문제점

Ⅶ. 결론

사사

참고문헌

키워드

home furnishing interior ikea jara home lifestyle yolo hanssem livart