응급의료서비스에 대한 대중의 인식이 공공의료시스템 브랜드 자산에 미치는 영향

• 영문명: Effects of Public Perception of Emergency Medical Service on Brand Equity of the Public Health System
• 발행기관: 한국산업경영시스템학회
• 저자명: 김기영(Ki-Young Kim) 최윤식(Yunsik Choi) 최지연(Jiyeon Choi) 최성용(Sungyong Choi)
• 간행물 정보: 『산업경영시스템학회지』제44권 제3호, 146~164쪽, 전체 19쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2021.09.30

영문 초록

This study examines the effects of the public’s perception of emergency medical service (EMS) on the public health system’s brand equity and the moderating effect of governance on this relationship using Keller’s customer-based brand equity model. It uses four EMS functions: rescue/first-aid and transfer activities; disaster prevention, preparation, and response activities; educational activities in urgent situations; and medical treatment in emergency rooms to examine the effects of them on brand meaning of the public health system. Our findings are important for understanding the public as customers of the public health system and devising and/ or adapting healthcare policies and marketing strategies to develop brand equity and increase customers’ loyalty to the public health system.

목차

1. Introduction

2. Literature Review and Hypothesis Development

3. Method

4. Results

5. Conclusion

키워드

Emergency Medical Service Public Health System Brand Equity Customer-Based Brand Equity Model Level of Governance