네일샵 서비스품질에 따른 고객만족도가 재방문의사에 미치는 영향

• 영문명: The Influence of Customer Satisfaction on Revisit Intention by the Quality of Services in Nail Shop
• 발행기관: 한국인체미용예술학회
• 저자명: 장하영(Ha-Young Chang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제2호, 19~34쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.06.20

영문 초록

This study attempted to investigate service quality s influence on customer satisfaction and revisit intention among female nail shop customers. For this, a questionnaire survey was performed, and a total of 488 copies were used for the analysis. Based on previous studies analysis, the quality of services was divided into 4 different types (reliability, tangibility, assurance, empathy), while customer satisfaction was comprised of satisfaction with process and satisfaction with results. The study results found the following: First, all service-quality factors had a statistically significant influence on customer satisfaction. Second, all service-quality factors revealed a statistically significant effect on revisit intention. Third, all customer satisfaction-related factors had a statistically significant influence on revisit intention. According to the above results, this study is meaningful in that it examined the retention of more customers through the improvement of the quality of service in nail salons.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

키워드

네일샵 과정만족도 결과만족도 재방문의사 서비스품질 Nail Shop Process Satisfaction Result Satisfaction Revisit Intention Service Quality