헤어살롱 종사자의 직무몰입, 임파워먼트, 고객지향성의 관계

• 영문명: Relationship among Job Commitment, Empowerment and Customer Orientation in Beauty Salon Workers
• 발행기관: 한국인체미용예술학회
• 저자명: 김지영(Ji-Yeong Kim) 강금이(Jin-Yi Jiang) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제2호, 321~334쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.06.20

영문 초록

This study attempted to investigate relationships among job commitment, empowerment, and customer orientation among beauty salon workers, accumulate and analyze data and find a way to enhance management performances. For this, a self-administered questionnaire survey was performed among hair salon workers in their 20-40s. A total of 466 copies were used for the final analysis, and the results found the following: To enhance competence and management performances, there needs to be an opportunity for growth and development. In addition, the right to make autonomous decisions should be granted to the employees allowing them to decide job handling methods and procedures at their own discretion. Furthermore, they should be continuously motivated through active assistance for self-development and individual care while receiving reasonable compensation. If a plan to allow beauty salon employees to fulfill their job dutifully with a positive attitude and commitment is understood and improved, it would be a significant asset for corporate development. It is anticipated that if data from both businesses and customers are comparatively analyzed, data essential for the growth and development of the cosmetology industry and businesses could be obtained.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

키워드

헤어살롱종사자 직무몰입 임파워먼트 고객지향성 헤어살롱경영 Hair Salon Workers Job Commitment Empowerment Customer Orientation Hair Salon Management