미용교육의 서비스 품질과 강사진정성이 팬쉽에 미치는 영향

• 영문명: A Study on the Influence of Educational Service Quality and Instructor Authencity on Fanship in Beauty Education
• 발행기관: 한국인체미용예술학회
• 저자명: 이유림(You-Rim Lee) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제2호, 191~206쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.06.20

영문 초록

This study attempted to investigate the influence of the quality of cosmetology education and instructors’ authenticity on fanship and to employ the results as basic data for the qualitative improvement of cosmetology education. For this, a questionnaire survey was performed among aesthetic service workers who had a cosmetology training program, and a total of 506 copies were used for final analysis. The study results found the following: First, according to the analysis of subjects’ demographic characteristics, ‘women/20s’ and ‘junior college’ were the highest in terms of gender/age and educational background. In terms of the employment length at the current job, ‘1-2 year(s)’ was the highest. When asked how long they have been in the cosmetology industry, ‘less than one (1) year’ was the most common response. In terms of average monthly income, ‘KRW 1-2 million’ was the highest. Second, concerning the effects of the quality of cosmetology education on fanship, ‘reliability’, ‘responsiveness’, ‘assurance’, and ‘empathy’ had a statistically significant influence on ‘recommendation intention’, ‘attractiveness’, ‘relationship maintenance’ and ‘authenticity’. Specifically, ‘reliability’ and ‘responsiveness’ revealed a negative influence on ‘relationship maintenance’ and ‘authenticity’, respectively. Third, regarding the effects of authenticity on fanship, all authenticity-related factors positively influenced ‘recommendation intention’, ‘attractiveness’, and ‘authenticity’ with statistical significance. In addition, ‘originality’ showed a statistically significant effect on ‘relationship maintenance’. The above results confirmed that for proper learning transfer by cosmetology education instructors and sustainable education, it is required to show interest in their fanship and make continued efforts for improvement.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과

Ⅴ. 결론

키워드

교육서비스 품질 강사의 진정성 팬쉽 Education Service Quality Instructor Authencity Fanship