뷰티종사자의 전문성이 고객신뢰에 미치는 영향

• 영문명: The Influence of Aestheticians’ Professionalism on Customer Trust
• 발행기관: 한국인체미용예술학회
• 저자명: 박진희(Jin-Hee Park) 이인희(In-Hee Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제22권 제2호, 69~85쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2021.06.20

영문 초록

This study attempted to investigate the influence of professionalism on the customer trust of aesthetic service providers, estimate customer needs, and provide basic data to help form customer relationships. For this, a questionnaire survey was performed from June 1 to 20, 2020. A total of 453 copies were used for the final analysis, and the results revealed the following: First, in terms of the effects of aestheticians’ professionalism on consideration, conscious and ostensive aspects were important. Second, concerning the effects of aestheticians’ professionalism on competency, conscious and ostensive aspects were critical. Third, regarding the influence of aestheticians’ professionalism on integrity, conscious and ostensive aspects were important. In aesthetic services, it is critical to provide services that meet customers’ expectations through quick analysis and prediction of their needs, which change according to trends, thereby earning customer trust. It is anticipated that the study results would be available as basic data in developing manuals and systems that help enhance the quality of services and achieve customer satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

키워드

뷰티종사자 전문성 고객신뢰 Aesthetician Professionalism Customer Trust