A study on Mobile e-commerce in China

• 발행기관: 한국유통과학회
• 저자명: Shuai SU
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2018 International Conference on Business and Economics (ICBE 2018), 273~276쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.06.25

영문 초록

The rapid development of Internet makes electronic commerce become a new favorite business mode, and the popularity of mobile network and mobile innovation leads to a new round of business innovation.This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all Of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Results

5. Discussion

키워드

Mobile E-commerce Service quality Satisfaction China