Korean Customer Attitudes towards Unethical Retailers

• 발행기관: 한국유통과학회
• 저자명: Young-Sang CHO Ji-Bok CHUNG Sung-Mo CHUN
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2018 International Conference on Business and Economics (ICBE 2018), 339~346쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.06.25

영문 초록

This research aims to explore how Korean customers respond to the unethical business activities of retailers. The authors have developed the 6 hypotheses based on the literature review, and adopted the 4 hypotheses after removing the 2 hypotheses through discriminant validity analysis. Amongst the 4 hypotheses selected, H 1 (community support), H 3 (environment protection) and H 6 (trading with unethical suppliers) related to a retailer’s CSR business practices are accepted, whilst H 4 (product issues) is rejected. Surprisingly, Korean customers are not interested in a product safety issue, when deciding a shopping store. Rather than emphasising cheaper prices to attract new customers or maintain existing ones, it is demonstrated through the research that retailers have to pay their attention into their CSR activities. With respect to a retailer’s CSR practices, the retailer’s social role has become more important than ever before, from a customer’s point of view.

목차

1. Introduction

2. Literature review and hypotheses development

3. Hypotheses development

4. Research methods

5. Research results

6. Conclusions

키워드

Retailer Customer attitudes Corporate social responsibility Shopping behaviour Store selection.