학술논문
The Individual Performance of Mobile Travelling App for Chinese Tourist Service
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Xiu-Fu TIAN Jong-Ho LEE
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2018 International Conference on Business and Economics (ICBE 2018), 377~383쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2018.06.25
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국문 초록
영문 초록
This paper uses the IS Success model to detect System Quality, Information Quality of Mobile Travelling Application, whether Service Quality has an impact on users Satisfaction, Use and Individual Performance. Considering whether Mobile Travelling Application meets users requirements and Mobile Travelling Application is based on LBS Technology, we add two variables, Task Technology Fit and Risk, on the basis of IS Success, and examine whether Task Technology Fit and Risk have an impact on user Satisfaction, Use and Individual Performance, and establishes a conceptual modeling to explore the influence relationship and size between IS Success model and Task Technology Fit and Risk factors. After collecting 996 respondents in China with questionnaires, this study begin the empirical research with users of Mobile Travelling Application, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. First, The Risk of Mobile Travelling Application has a negative impact on user Satisfaction and Individual Performance. then the enterprise can take action against Risk dimensions. Second, The system quality/ Information Quality/ Service Qualityof mobile traveling application has a significant impact on task technology fit, use, satisfaction. Enterprises need to improve the system quality, service quality and information quality of mobile software, such as regular maintenance of the system, timely updating of tourism commodity information, timely meeting user needs, so as to improve user satisfaction, use, and personal results. Third, Task Technology Fit of Mobile Travelling Application has a significant impact on the user s Use.
목차
1. Introduction
2. Theoretical background and Research hypotheses
3. Research model
4. Questionnaire design and data collection
6. Implications
7. Limitations and future research
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