Peoples Behavior and their Satisfaction Regarding Mobile Phone Usage: a Study of Young Mobile Users with special reference to Himachal Pradesh University

• 발행기관: 한국유통과학회
• 저자명: Katta Ashok Kumar
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 469~469쪽, 전체 1쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.31

영문 초록

The modern marketing management tries to solve the basic problems of consumers in the area of consumption. To survive in the market, a firm has to be constantly innovating and understand the latest consumer needs and tastes. The study of People Behavior for any product is of vital importance to marketers in shaping the fortunes of their organizations. It is significant for regulating consumption of goods and thereby maintaining economic stability and developing ways for the more efficient utilization of resources of marketing. It also helps in solving marketing management problems in more effective manner. The advances in technology for consumers aren't necessarily aimed at young people, but they tend to be the ones who embrace them first. If it's something new and better (and affordable) they want it. For them, the whole of technology can seem like a giant playground, with its devices like toys to be explored and enjoyed. They're enthusiastic about technology, even if they don't realize it. It's why they want the new video game with great graphics, the latest console - even if they already have others. It's not greed as much as curiosity, want to see what's out there and play with it. The young and new technology is the perfect combination. As each new generation comes along, used to more advances, that will be even more the case. The present study examines the young consumers in Himachal Pradesh University Shimla. The collected data has been analyzed with the help of percentage method and the result collected help in giving suggestions regarding Consumers' tastes, preferences regarding color, design, size etc. and for effective market segmentation and for better marketing strategies.

목차

Abstract

Introduction

키워드

People behavior mobile phones