학술논문
The study on the Brand Strategies by Art Marketing_Focused on Illy Coffee
이용수 17
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Yeong Min Park Seung Hyun Sul Sang Youn Lee
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 125~131쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2017.07.31
무료
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국문 초록
영문 초록
목차
Ⅰ. Introduction
Ⅱ. Illy Coffee's Global Management Strategy
Ⅲ. Brand Strategy by Art Marketing
Ⅳ. Summary
References
키워드
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