학술논문
A study on the American franchise enterprises' globalization strategies and performance of Supercuts: Focused on Super cut
이용수 3
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- In Hwan Kim Seung Hyun Sul Sang Youn Lee
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 93~96쪽, 전체 4쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2017.07.31
무료
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국문 초록
영문 초록
Even in primitive times, men were interested in beauty. Standards of the beauty of natural environment and/or the times always made change historically. Men always thought much of care of their appearance regardless of times, countries and race. Garments and/or jewelery could help decorate appearance, and the hair could make change of a person's impression the most. Therefore, hair related business has been steadily developed to have close relations with increase of population. More population shall increase demand on hair beauty care. As a matter of fact, hair beauty care related industry has been developed. The study examined Regis Corporation's franchise of small-scaled hair beauty care industry that expanded business in the world and develop it, and global franchise success factors.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Regis Corporation
Ⅲ. Summary
References
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