학술논문
제품의 모듈화 전략과 고객만족의 비선형적 관계에 대한 실증적 연구
이용수 20
- 영문명
- An Empirical Study on Nonlinear Relationship between Product Modularity and Customer Satisfaction
- 발행기관
- 한국유통과학회
- 저자명
- 황선일(Sunil Hwang) 서응교(Eung-Kyo Suh)
- 간행물 정보
- 『산경연구논집(JIDB)』Volume.9 No.2, 47~55쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2018.02.28
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose - To meet the needs of various customers in an uncertain market environment, many companies use product modularization strategies. Modularization of a product means that one product consists of several components and that the type of product can be changed according to the combination of components. The greatest feature of modularity is that changes in one component do not significantly affect the physical changes in the other component to which they are connected. Modularization of products is recognized as a very important strategy to reflect increasingly complicated customer requirements to products and respond to the needs of various markets. Many studies have been made in connection with the concept of mass customer satisfaction. There are many prior studies that modularization of such products positively affects the operational performance (manufacturing cost, fast delivery, etc.) and innovation of the product. However, excessive modularization has been found to have a negative effect on this performance. However, there are very few studies on the nonlinear relationship between product modularization and customer satisfaction. Supplementing these academically insufficient parts is very necessary when considering the current market environment.
Research design, data, and methodology - In order to make up for the shortcomings of academic research in Korea, this study collects data through questionnaires in electronic, auto, and defense industry. This is because these industries are using modularity of products. based on lots of previous studies and information overload theory, we made two hypothesis and verify with empirical analysis. All 108 data were used. We used the R program and SPSS program for statistical verification.
Results - As a result of the study, modularization of products showed positive relationship with customer satisfaction to a certain level. However, it has been found that when the modularization is over and beyond a certain level,
목차
1. 서론
2. 이론적 배경
3. 가설 도출 및 연구모형
4. 연구방법
5. 실증분석
6. 토론 및 결론
해당간행물 수록 논문
- 기업교육 이러닝 콘텐츠의 동향과 발전 방향
- 국내 면세점 점포속성 중요도에 대한 내국인 소비자 평가가 만족에 미치는 영향 연구
- 외식 소비동기가 레스토랑 선택속성 중요도에 미치는 영향: 패션 프리미엄 아울렛을 중심으로
- A Study on Customer Satisfaction Factors of Supply Chain Management Support Center(SCSC)
- The Localization Strategies and Success of Costco : Focusing on a Japanese Mature Retail Market
- 제품의 모듈화 전략과 고객만족의 비선형적 관계에 대한 실증적 연구
- GAP: A Study on Strategic Derivation Approach Using Perceptual Difference
- 온천관광지 이미지 포지셔닝: 국내 10대 온천을 중심으로
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!