국내 면세점 점포속성 중요도에 대한 내국인 소비자 평가가 만족에 미치는 영향 연구

• 영문명: Influence on the Importance of Store Attributions on Korean Consumer Satisfaction in Duty Free Stores
• 발행기관: 한국유통과학회
• 저자명: 류문상(Moon-Sang Lyu)
• 간행물 정보: 『산경연구논집(JIDB)』Volume.9 No.2, 73~80쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.02.28

영문 초록

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it’s influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach’s alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions – A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer’s wants now as highly increasing of Chinese travelers but Korean consumer’s sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consu

목차

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2. 이론적 배경

3. 연구방법 및 절차

4. 연구 결과

5. 결론 및 제언

키워드

Duty Free Store Store Attributes Consumer Satisfaction