Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention

• 발행기관: 한국유통과학회
• 저자명: Wenqian Dai Jong-Ho Lee
• 간행물 정보: 『산경연구논집(JIDB)』Volume.9 No.5, 17~24쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.05.30

영문 초록

Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

목차

1. Introduction

2. Theoretical Background

3. Research Model and Hypotheses

4. Empirical Analysis

5. Conclusions and Limitations

키워드

Overseas Direct Shopping Website Characteristics Service Quality Satisfaction Repurchase Intention