학술논문
모바일 관광 애플리케이션 사용자의 지속적 사용의도에 미치는 영향 : 방한 중국관광을 중심으로
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- 영문명
- A Study on the User’s Sustainable Intention of Mobile Tourism* : Focused on Chinese Tourists Visiting Korea
- 발행기관
- 한국유통과학회
- 저자명
- 상관금용(Shang Guan-Jin Long) 박욱열(Uk-Yeol Park) 이종호(Jong-Ho Lee)
- 간행물 정보
- 『산경연구논집(JIDB)』Volume.9 No.5, 47~62쪽, 전체 16쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2018.05.30
무료
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국문 초록
영문 초록
Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model.
Research design, data, and methodology - There are many Chinese tourist who visit Korea with user s constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0
Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use.
Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plent
목차
1. Introduction
2. Theoretical Background
3. Research Model and Hypotheses
4. Empirical Analysis
5. Conclusion
해당간행물 수록 논문
- 부러움의 유형과 자아해석의 고저수준에 따른 탐닉적 소비성향의 차이
- 모바일 관광 애플리케이션 사용자의 지속적 사용의도에 미치는 영향 : 방한 중국관광을 중심으로
- 외국계 생명보험 설계사의 감성지능이 직무스트레스에 미치는 영향: 자기효능감의 매개효과를 중심으로
- 기업에서의 스마트 훈련 도입 및 활성화 방안
- Do Firm and Bank Level Characteristics Matter for Lending to Firms during the Financial Crisis?
- Study on the Undertaking Mode of High Tech Industry in Anhui Province : Based on the Perspective of Industrial Upgrading
- Designing a Distribution Network for Faster Delivery of Online Retailing : A Case Study in Bangkok, Thailand
- 자산가격의 결정요인에 대한 실증분석 : 미국사례를 중심으로
- Effects of Website Characteristics and Delivery Service Quality on Repurchase Intention
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